3D Filters and Animoji: Can AR play a greater role in a social media experience?
Augmented reality (AR) has been impacting social media for years now. AR technology with frequent introductions of its new versions has been taking over popular social media platforms such as Snapchat, Instagram, and Facebook. Marketers and brands across the world are trying to figure out how AR technology can continue to create an impression via social media.
Snapchat and Instagram are not alone in the race to incorporate AR technology to enhance the user experience, Facebook too has joined the league. Facebook recently launched the Facebook AR Studio, which serves as a platform for artists and developers who wish to build interactive camera experiences via Facebook. The initiative is expected to be scaled up and given access to other Facebook products such as Messenger, to come up with interesting 3D filters and Animoji.
Taking the involvement of AR technology in social media platforms, the answer seems to be simple: AR will go on to become a huge part of social media and our lives over the next few years.
Marketers and brands across industries will rejoice this advent of AR into social media and our lives, much more than anyone else. This is because, AR will provide them with novel ways to promote their products or services in engaging, exciting, and unique ways.
