Personalized Video Emails

Image Source: Wideo

It is frustrating at times when you send text emails to your customers, and receive little to no response in return. And more often than not, it is found that customers are annoyed because of the persistent text messages and emails. This feeling of dissatisfaction among customers is mainly due to the repeated and same content received from multiple players in a certain industry.

To attract new customers and reach a wider target audience, companies have to revamp their strategies with which they interact with people. Visuals or video emails can suffice this need to offer the content in an out-of-box manner, and grab the attention of both, existing and potential customers. This new form of content will be like a breath of fresh air for your customers, and would leave them wanting for more.

There is a high discontent among consumers, associated with conventional forms of conveying information such as text messages and text emails. Hence, it is high time that companies choose to personalize the video content being sent out to customers, to keep them glued on and urge them to make purchase decisions.

Why is Video content better over text?

According to a recent study, video is 60,000 times faster than text. Over 87% of marketers are now using video for marketing. As video generates 1200% more share on social media than both images and text. Video has the power to create strong emotions. Therefore, it is no surprise to say that video content is more effective than text.

Today, email is the most effective communication channel for marketing any product. So, why shouldn’t we use video content in an email instead of text? This will be a quick action and a high chance to engage the audience.

Conclusion

Video marketing is the future, and there are a few companies providing a service today like you would experience in the future. Companies have come up with a platform that will assist you in forming a connection with your customers at a personal level. These platforms will ensure the scalability of your business in the near future.

Of course, there are numerous other tools available in the market. However, it is advised that you conduct a thorough research before opting for any of these tools. A research backed decision, will assist you in landing onto a more suitable platform for your business needs and requirements.